Complex graphic and communication system behind a socially significant cause
My work at the MR Housing Fund (MR Lakásalap) was particularly complex and responsible, as visual representation here is not merely an aesthetic question - it had to authentically convey real content, human lives, and long-term goals.
The organization's mission is to support families in housing crises and to create sustainable, secure housing. This required internal and external communication that remained professional and transparent while staying approachable. Throughout my work, I managed the communication of several large-scale projects, from conceptualization to execution.
A primary focus was given to the LÉPJ Child Protection Housing Programand the TÉR Disability Projectfor which I developed complete visual and communication systems. Flyers, information brochures, roll-ups, social media content, interviews, and video materials were created—all tailored to the programs' target audiences.(VIEW THEM HERE). As part of the LÉPJ program, a dedicated "Kisokos" (Handy Guide) magazine was produced, specifically designed for participating youth with an understandable and supportive tone.
The online presence of these projects also played a vital role: I designed the full brand identity and website interface for both the LÉPJ and TÉR programs, ensuring the visual world was modern, clean, and authentic for such a sensitive field.
The work also reached an international level: an English-language professional publication was created and first presented at a conference in Prague.I handled the complete graphic editing of the publication, while the wording was a collaborative effort with a colleague. Here, it was especially important to maintain a visual balance between professionalism, transparency, and social responsibility.
For me, this project was not only a professional challenge but also a reminder that the true power of design is revealed when it serves truly noble causes.
GRAPHICLICK DESIGN
CLIENT
An organization founded by the Hungarian Charity Service of the Order of Malta and the Hungarian Reformed Church Aid, working nationwide to ensure affordable and sustainable housing, with special attention to families in vulnerable situations.
CATEGORIES
- Graphic Design
- Brand Identity Design
- Social Media
- Webdesign
- Editorial Design
PROJECT FOCUS
- Modern yet professional appearance
- Clean, modern appearance
- Establishing the full brand identity for the LÉPJ and TÉR Programs
- Unifying internal and external communication
- Harmony between online and offline materials
- Visual support for social messages
- Designing an English-language professional publication
In these projects, the visuals were not the focus themselves, but a tool to convey the significant social content in a clear, authentic, and human way.