The Juju Glam The Juju Glam visual materials were designed with one key goal in mind: to reflect the experience her work provides. As a makeup artist and hairstylist, Juju doesn’t aim to transform people, but rather to highlight what’s already there women’s natural beauty, femininity, and radiance.

During the design process, I translated this clean, feminine approach into the graphics. The flyer, business card, and gift card were given a cohesive visual identity, characterized by subtle details, airy compositions and restrained elegance. 

Juju gave me full creative freedom, which allowed me to incorporate not just her services, but also my personal impressions as a guest. The feeling I experienced – attention, calmness and a kind of care that makes someone truly comfortable in their own skin – became the foundation of every visual element.

This project is especially dear to me, as Juju created my bridal makeup and hairstyle, as well as my mother’s makeup. Therefore, this work is close to me not only professionally but also emotionally.